Then you can still be very good at bringing in quality visitors (potential customers) with advertising, encouraging conversion gets tricky. It can help to check in Google Search Console whether the mobile usability of your website is optimal. mobile-usability-google-search-console Bid Adjustments Google Ads Within Google Ads (but also within Microsoft Ads for example) you have the option to make a bid adjustment for mobile devices. And that is a very nice function. Because the behavior of visitors on different devices can differ considerably and therefore often also the return on your campaigns, it is very useful to take a look at this.
You may want to bid less for a visitor using a mobile device compared to a desktop user. Also, pay particular attention to the conversion rate before making any context you phone number list are the adjustments. mobile-bidding-adjust Hopefully, you've gained some inspiration to get more out of mobile advertising within Google Ads. Start by looking at the share of mobile on your website and how the trend has been in recent years. You will probably see that this also shows a clear upward trend for you and therefore all the more reason to do something with it. Perhaps the above tips can help you with this.
We have listed a number of articles for online marketing enthusiasts. caught our eye in recent weeks. Google My Business impressions down 59% Due to the Coronavirus, the number of Google My Business results in search engines has decreased by almost 59%. This includes, for example, searches for directions, clicks to websites, and clicks on phone numbers. Partly due to the drop in impressions, the number of clicks decreased by approximately 37%. What is striking is that there are fewer searches for route descriptions. However, the number of local searches seems to have increased slightly in recent weeks.