Stila Cosmetics Where To Buy
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The deal also means that operations of stila are expected to continue, with the new management team assuming responsibility for the brand, following its sale on April 10. During the hand-over Estee Lauder says it will provide for certain transition services.
The brand was officially discontinued by Estee back in September and then put up for sale in October. The sale of the brand aims to reignite in a business environment where it is not going head-to-head with other similar brands.
Estee Lauder said it remains committed to growth in the makeup artist-brand category with its MAC and Bobbi Brown brands, which will be given renewed focus following the sale of stila. This will also help it towards achieving the longer business plans and strategic objectives of a more refined portfolio.
Stila, whose cosmetics are sold at Nordstrom, Sephora and other high-end stores, makes lip, face, eye, cheek and body products that appeal to young women who like to keep up with beauty trends and are willing to pay more than drugstore prices.
The collaboration with Perfect Corp. and their advanced YouCam Makeup virtual try-on technology comes at a time when Stila has introduced a creative brand refresh, and continues the momentum of their latest Fall 2020 collection, Bohemian Renaissance. The Fall campaign is a reimagination of Stila's heritage and a reintroduction of the iconic 'Stila Girl' illustrations in a modern, fashion-forward way. While the brand is rooted in artistry, it has evolved with the cosmetics industry over the years. Today, Stila is focused on educating the 'Stila Girl' consumer in a manner to be her own artist, offering her the tips, tools and products to express herself and be her own makeup artist. The partnership with Perfect Corp. will foster just that, providing consumers an advanced virtual try-on tool that they may use to perfect and complete their Stila look digitally.
| ABOUT STILA COSMETICS |At Stila Cosmetics, artistry meets innovation, with a modern chic approach that translates from the runway to real life. For over 25 years, Stila has been inspiring fashion week makeup and creating artistry proven products that perform as promised, lasting from morning to moonlight, and that take a woman anywhere she dreams to go.
Stila originated from the Italian word stilare: meaning to pen or to draft. At the core of the brand, the ethos remains clear: the right make-up can turn even the simplest look into a statement as unique as your own signature.The mission of Stila Cosmetics is to continually create innovative, artist-proven beauty products that perform from day to night.
Mr. Annese previously spent over 25 years at Estée Lauder where he was a member of the Executive Leadership team responsible for providing strategic direction, business insights and brand development to optimize the company's long-term growth. He also served as a Global Brand President for Aramis Fragrances and Designer Fragrances, and before that, as Senior Vice President/Global General Manager, facilitated the rapid expansion of Estée Lauder and Tom Ford Beauty globally.
Ms. DiNardo has spent more than 25 years working in the beauty industry, serving as a member of Estée Lauder's Executive Leadership team for ten years, and Global President of Smashbox Cosmetics since day one of its sale to Estée Lauder, successfully integrating the brand and enabling it to achieve double-digit growth. Previously, she was a General Manager of Rodan+Fields, where she supported the rollout of the brand's successful new business model. Before that, Ms. DiNardo was Senior Vice President of Global Marketing for Clinique Laboratories where she was responsible for double-digit growth due to her global marketing approach focused on product innovation and enhancing core product-focused market strategies.
A 2018 article on Cruelty-Free Kitty reports that Stila Cosmetics pulled their products from China in 2016 in order to obtain cruelty-free status, as China requires that all cosmetics must be first tested on animals.
Stila no longer tests on animals and is currently cruelty-free. They confirmed that they've pulled out of China, and no longer test on animals where required by law. They've also become PETA-approved and answered all the cruelty-free questions, which I've listed at the end.
"Stila Cosmetics does not test any of our products on animals, nor do we ask others to do so on our behalf, unless it is required by law in countries where our products are distributed."
As you know, China requires all foreign cosmetics to be tested on animals in order to be sold in mainland China locally (in stores). Even if some brands claim to be exempt from animal tests in China, all of them have to agree to post-market animal testing, meaning that the Chinese authorities can decide to perform animal testing on any products that are already being sold.
There was also a big change in their FAQ, where they now removed the part on "required by law" animal testing and replacing it with their PETA affiliation. On the right you can see their current animal testing policy as listed in the FAQ.
Hi is still stil cruelty free. Today on their website FAQ it says:At Stila, we do not test any of our products on animals, nor do we ask others to do so on our behalf. In certain countries where we wish to inspire and delight women by making our beauty products available in the countries they call home, we are subject to local rules and regulations. In such markets, regulatory authorities conduct independent testing in order to satisfy their own local registration and product safety requirements. Stila does not request or encourage any form of animal testing. We seek to build confidence and spread the joy of individual style through beauty. 781b155fdc