You to change that So the opening times but also the contact options information about picking up on site etc. It was insanely fast Because our opening hours are automatically transmitted to Uberall and played out in all directories we were able to quickly tick that box. This usually went pretty smoothly. We also created the banners for our web shop and for the branch detail pages and we then posted them accordingly via Uberall. That was completed within a week. During the pandemic it is particularly important for companies to keep in touch with customers. What measures have you taken beyond the online presence for example Google My Business to stay in touch with your customers We tended to fall back on the existing network.
This includes our CRM newsletters through which we whatsapp mobile number list were able to continue to inform our customers about which bookstores are currently open and which are not. And of course we continued to provide information through our web shop. But we also used social media very intensively to inform our followers about opening times and to continue to offer them service and added value.We have shifted the events that normally take place in our bookstores to the online area. The live events and live readings are played out either via our website or via the social media channels. This is an exciting change that we can also see in B B marketing. So the shift to online events. How was that accepted by you especially in the B C area Very good. It varies of course depending on how sharp the topic is.
We had various readings by many exciting authors and events such as live cooking events and that was very well received by the community. You have set yourself targets for such events. Were you able to meet your expectations Yes our expectations have been met. What is very exciting In the bookstores we only ever reach a certain number of interested people who live in the area with readings and events. Social media gives you the option of dialing in from anywhere – no matter where you are. Therefore digital events are a nice lever to reach a larger number of potentially interested people. Summarizing last year what are the most important things you take away from marketing I can answer that overall with our omni channel strategy.